Digital ecosystems: What are they, and how are they created?

Juan Arley Gómez Arboleda

Juan Arley Gómez Arboleda

Technology allows the market to diversify not only at the level of platforms and devices but also in ways of interacting with customers.

Internet users are the focus of corporate strategies. Companies not only want to improve the user’s experience through omnichannel, but they also try to retain them with digital ecosystems to make the purchase intentions more recurring.

In a market as dynamic as today, achieving synergy between all digital spheres is one of the fundamental keys to success for any company. In fact, with terms as omnichannel, digital ecosystems have taken high strength, but do you know what a digital ecosystem is?

Table of Contents

  • What are digital ecosystems?
  • How to improve the presence of the brand in digital ecosystems
  • Characteristics of the main ecosystems digital

What are digital ecosystems?

It is a set of tools, platforms, and applications unified under the same strategy to achieve a better positioning of a specific product, service, brand, or portal.

For this strategy, consolidate concepts such as SEO, SEM, digital content, and social networks, configuring each one as a gear to a general plan that unifies experiences. Everything to support the creation of a community around the brand and the products or services offered.

How to improve the presence of the brand in digital ecosystems

The construction of digital environments must revolve around the premise that today’s market is continually mutating, just as the forms of interaction between people.

Changes in the company’s digital models require maintaining communication between users and the company to allow a constant flow of the buyer’s journey, building healthy communities to solidify the brand reputation.

If what you are looking for is to strengthen your company’s digital ecosystems, you can read our manual to create an omnichannel strategy. Also, you can promote campaigns to allow users to interact better with each available channel, using organic practices like digital content, SEO, and SEM.

Characteristics of the digital ecosystems

1. The network is the source of everything

An excellent digital ecosystem, the connections must exist from the brand to the users as well as between digital platforms and tools, thus allowing a user – product and services interaction.

2. Consistent digital ecosystems are doors to other markets

A brand that has the right digital environment can build a stable community of users interested in its products and services. Also, it can develop a network that is capable of crossing the barriers of its industry, connecting with products and services from other markets.

3. Generate and take advantage of the data collected

The construction of communities allows data collected within a digital ecosystem to be generated, collected, and exploited, enabling continuous listening to improve products, change service processes, and increase user experience.

Benefits Risks
  • It allows the use of existing synergies between products, services, and markets (in more robust ecosystems).
  • Users have integrated, and straightforward access to the different tools enabled (communication channels, purchase, and support).

  • A robust digital ecosystem can generate a concentration of power among a few companies.
  • This concentration of power leads to a shortage of competition, weakening the market, and relegating innovation and supply to users.

Digital ecosystems are an excellent mechanism to generate constant and effective interaction with customers, based on  strategies and allowing progress in each of the cycles of the buyer journey, facilitating loyalty in the short term of the users.

However, each nation must support innovation in the market by maintaining a clear regulatory framework for digital ecosystems where competition policies preserve the digital economy.

If you want to learn how to create a digital ecosystem for your company, you can download our guide of only five steps, with which you can validate if your company is ready to revolutionize the market.

Likewise, at InterNexa, we have a portfolio of technology services that allow us to offer an enabling platform to accompany our clients in their digital transformation processes.

We help our clients to leverage their processes of change in technology services ranging from data networks to security solutions and our hybrid cloud platform, Thunder, combined with our capabilities in analytical solutions, IoT, artificial intelligence, and big data.

Contact us to start reviewing a digital transformation strategy for your company.

Juan Arley Gómez Arboleda

Juan Arley Gómez Arboleda

Systems engineer with a master's degree in information technology management, with 15 years of extensive work experience in large companies in the public and private sectors, with experience in planning, management and leadership of teams and projects that range from the definition of leveraged technological strategies in the needs and goals of the business to the development of information systems and the design and implementation of technological platforms.