How are chief product officers driving Telco to techCo transformation?

Jairo A. Guzmán Yermanos

Jairo A. Guzmán Yermanos

”Reproduce la narracion del articulo”


The transformation from a traditional telecommunications company (Telco) to a technology company (TechCo) is one of the ways for Telcos to remain competitive, meet evolving customer demands, diversify revenue streams, achieve operational efficiencies, leverage technological advancements, and ensure sustainable growth. This transformation enables Telcos to not just survive but thrive in the rapidly evolving digital landscape.

Chief Product Officers (CPOs) play a crucial role in driving the transformation of telecommunications companies (Telcos) into technology companies (TechCos). Here are several keyways they contribute to this transition:

Customer-Centric Approach 

CPOs emphasize understanding the evolving needs and expectations of customers. This involves using, gathering and analyzing customer data to drive product development and improve user experience, for generate a customizable solutions, ensuring products are aligned with customer demands and market trends.

Innovation in Product Development 

Telecommunications companies have been developing innovative technology-driven products and services, such as IoT solutions, cloud computing applications and advanced analytics platforms. Today they have the opportunity to integrate emerging technologies such as 5G, edge computing and AI-powered applications into the product portfolio to enhance own capabilities and offer new services.

Agile Product Management 

The agile methodologies in product development accelerate the time-to-market, allowing the company to quickly adapt to changes and introduce new products efficiently. Enabling a culture of continuous improvement, regularly updating and refining products based on feedback and performance metrics.

Integration of Digital Platforms

CPOs drive the creation and management of digital platforms that can support a variety of services, including third-party integrations, fostering a broader ecosystem. They focus on developing APIs and adhering to open standards to facilitate seamless integration with other technologies and platforms, enhancing the company’s flexibility and innovation potential.

Data-Driven Decision Making

CPOs leverage advanced data analytics to gain insights into market trends, customer behavior, and product performance, informing strategic decisions. This involves incorporating artificial intelligence and machine learning to automate processes, predict market changes, and create intelligent products that provide superior user experiences.

Collaborative teams

CPOs work closely with other C-suite executives, such as the CTO and CIO, to ensure that technology and product strategies are aligned. This collaboration ensures cohesive and unified transformation efforts.

It is necessary to create strong and agile teams with skills in emerging technologies, fostering innovation and driving transformation. Teams with a transversal vision of the customer journey and capabilities to change the traditional way of doing things.

Focus on Scalability and Flexibility

CPOs must think of their products as scalable platforms to adapt to growth, future technological advances and collaboration with third parties. They promote the development of flexible and modular product architectures that can evolve with changing market demands and new technological landscapes.

Chief Product Officers (CPOs) are instrumental in transforming traditional telecommunications companies (Telcos) into technology companies (TechCos) to remain competitive and meet changing customer demands. 

They drive this transformation by focusing on a customer-centric approach, leveraging data analytics to develop customized solutions and integrating cutting-edge technologies such as IoT, 5G and AI into the product portfolio. By adopting agile methodologies with versatile teams, CPOs accelerate product development, encourage continuous improvement and ensure that their companies can adapt quickly to market changes, improving operational flexibility and innovation potential through the development of versatile digital platforms and promoting integration with other technologies through APIs and open standards. 

These efforts ensure that telecommunications companies can evolve with market demands and technological advances, driving sustainable growth and positioning themselves for success in the dynamic digital landscape.




Jairo A. Guzmán Yermanos

Jairo A. Guzmán Yermanos

Electronic Engineer with more than 20 years of experience, specialized in negotiation and Marketing Management, with experience in sales and marketing management in the telecommunications sector. With skills for product structuring, team building, strategic relationships, and negotiation.